HOQU decentralized platform

The HOQU project website has been launched and is available at www.hoqu.com
The World's
Affiliate Platform
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The future
of Marketing!
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HOQU is marketing at a whole new level!

HOQU is the first decentralized marketing platform that allows merchants and affiliates to interact directly without brokers and ensures fair cost per actions deals based on smart contracts.

Global online advertising market has an
annual turnover of
over $200 bln

in the near future, a major part of this market will adopt Blockchain

  • 40 %
  • 24 %
  • 7 %
    United Kingdom
  • 4 %
  • 3 %
  • 2 %
  • 2 %
  • 2 %
  • 2 %
  • 2 %
  • 1 %
Financial model
currently used in online
Decentralized platform HOQU With smart contracts, merchants can get in touch with
affiliates directly, saving over 44% of their advertising budget.
Smart Contract
for the deal
Payment systems
3-5% commission
on turnover
CPA Networks
Advertising agencies
15-25% commission
on turnover
and services
5-15% commission
on turnover
  • Banners
  • Marketplace
  • CPC
  • Messengers
  • SEO
  • Email
  • RTB
  • Mobile
  • Blogs
  • Push
  • Social
  • HOQU vs. Centralized Platform Go
  • HOQU-based Affiliate Network
    vs. Centralized Affiliate Network
Centralized platform

Involves a string of brokers that fail to provide
transparency and charge both merchants and

  • High commissions

    Up to 45% of a merchant’s budget is spent on commissions charged by a number of brokers, including banks, payment systems, advertising agencies and platforms

  • High costs

    Affiliate networks have to pay for using existing platforms on a monthly basis or spend money on developing proprietary platforms

  • Tough entry

    Conventional platforms have entry barriers that are too high for affiliate networks

  • Unstable operation

    A technical failure can paralyze all affiliate networks on a centralized platform, until the cause is detected and rectified

HOQU decentralized platform

Brings together merchants and affiliates
without brokers and uses smart contracts to
ensure transparent and fair deals

  • Lower costs

    0.5% commission per deal and lack of brokers make HOQU more attractive to both merchants and affiliates

  • Free use

    Affiliate networks can use the HOQU
    platform for free

  • Easy entry and fair competition

    To get access to HOQU affiliates and merchants, you need to register an account in just a few clicks

  • Autonomous modules

    On HOQU, software failure in one module will not affect proper operation of other modules

affiliate network

Stores all data on one server, does not reveal deal closure mechanisms, and involves both automated and manual operation

  • Delayed payouts

    All financial transactions are processed centrally, resulting in increased processing times and delayed payouts to affiliates

  • Fraud

    Human factor makes it impossible to detect all cases of fraud on centralized platforms

  • Security vulnerability

    In case of a hacker attack, hackers may get access to all accounts in the system

  • Problem of scalability

    As the number of affiliates is growing, merchants may experience problems with general analytics due to disintegrated networks

Affiliate Network

Does not manage deals and focuses on providing high-quality service and technical support to both merchants and affiliates

  • Instant payouts

    With HOQU’s own cryptocurrency, affiliates can get instant payouts 24/7

  • Fair deals only

    Open-source smart contract ensures fair and transparent deals between merchants and affiliates

  • Protection from hacking

    On a decentralized platform, all user accounts are independent; if one account is hacked, this won’t breach the security of other accounts

  • All statistics and analytics in one place

    With all data available in user’s personal account, dealing with several networks is much easier

What do these projects
have in common?

They chose not to struggle on an already established, highly competitive market. Instead, they created their own Blockchain-based market.

The Blockchain-based affiliate
platform is a market
with a potential turnover
of $200 bln a year!

HOQU is the first Blockchain-based affiliate platform in the world!
Aleksandr Duzhnikov COO, Co-founder

and Decentralized Platforms In Numbers

Number of brokers and commission rates on centralized platforms vs. HOQU platform

Without brokers, the HOQU platform shows a 44% higher efficiency, saving over $88 bln a year.

3-5% is charged by banks and payment systems
5-15% is charged by advertising platforms and services
15 - 25% is charged by advertising agencies and CPA networks
55% Efficiency
0.5% per fair deal
99.5% Efficiency

The HOQU Platform is the Most Optimal Solution for All Involved!

  • For merchants

    Vast choice of professional marketers, plus direct communication, low commission on actual deals, independent anti-fraud system.

  • For affiliates

    Open merchant database, fair and transparent smart contract deals, CPS (Cost-per-Sale) model available, fast payouts.

  • For CPA networks

    Easy entry (given free use and vast selection of merchants and affiliates), fair reputation ranking, fair competition.

The HOQU blockchain platform merchant and affiliate Beta apps are now available

Acquire HQX Tokens and order customer or investor pools for your business or project.
watch the video
Blockchain Prospects:
Expert Opinions
Roman Kaufman IBCG CEO and HOQU CVO
Sooner or later, Blockchain
technology will be everywhere, and it will kick off with digital products and services
Alexey Shmonov HOQU CEO and Co-founder
Blockchain-based CPA networks ensure a huge surge in efficiency and have no scalability limits


Extended version
  • Development of the Ethereum Smart-Contracts
  • Decentralized app for merchants
  • Decentralized app for affiliates
  • Development of the API to access the blockchain via REST
  • Tracking services for different lead types
  • Widgets to collect leads data for different lead types
  • Decentralized app for affiliate networks
  • Decentralized application for operators and administrators
    of an appeal center
  • First decentralized affiliate network based
    on the HOQU platform
  • Software development kit for external integrations
  • Mobile versions of decentralized applications
  • oct 2017
  • nov
  • dec
  • jan 2018
  • feb
  • mar
  • apr
  • may
  • jun
  • jul
  • avg
  • sep
  • oct
  • nov
  • dec
  • jan 2019
  • feb
  • mar
  • Alpha version
  • Beta version
  • Release

Affiliate community

We thank the professional CPA(Cost Per Action) community for its support.


Ralph Liu Investment Banker, Venture Investor (Blockchain)
Mike Coppola CBO Omnivore
Former Vice President at TouchTunes, professional advanced technologies developer, advertising business data expert
Kenneth Goodwin Former Asset Backed Securities Advisor, US Federal Reserve
HOQU is revolutionizing the marketing platform industry. HOQU is the one to do it. They will be here and they will continue to do it.
Alex Shifrin ex CEO Saatchi & Saatchi CIS
I'm excited, I think it's a shift for the industry. And I think it's going to get us all to look completely differently on affiliate programs.
John Mun CEO at BlockBank, Co-founder at Linker Coin, HFT Trader & Developer
I am thrilled to see how HOQU will take the marketing industry above and beyond with the innovative use of smart contracts and technology. They are pioneers in this field and will achieve what no one before has.
Boris Lebedenko Senior Legal Advisor
HOQU is a revolutionary project spearheading change in conventional business models.


London, England Registered office address:
5 Percy Street
Moscow, Russia Moscow City, Empire City Tower 6/2 Presnenskaya Nab.
Los Angeles, California, USA Opening soon

Blog & Media Coverage

Articles and Publications
A working day in HOQU! Development update. September 24, 2018
October 30, 2018 Learn more about the HOQU platform core
October 19, 2018 Valuable Insight From The HOQU Q&A
October 3, 2018 The Beta version of the HOQU Merchant app is available
August 23, 2018 HOQU affiliate app Beta walkthrough
June 25, 2018 HOQU Development update. Part 2: Q&A with Developers
June 12, 2018 HOQU team answers the most frequently asked questions of May
Follow us through our video coverage and announcements Videos
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