HOQU decentralized platform

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REVOLUTION
The World's
first
Decentralized
Affiliate Platform
The future
of Marketing!
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HOQU is marketing at a whole new level!

HOQU is the first decentralized marketing platform that allows merchants and affiliates to interact directly without brokers and ensures fair cost per actions deals based on a smart contracts.

Global online advertising market has an
annual turnover of
over $200 bln

in the near future, a major part of this market will adopt Blockchain

  • 40 %
    USA
  • 24 %
    China
  • 7 %
    United Kingdom
  • 4 %
    Japan
  • 3 %
    Germany
  • 2 %
    France
  • 2 %
    Canada
  • 2 %
    Korea
  • 2 %
    Brazil
  • 2 %
    Australia
  • 1 %
    Russia
Financial model
currently used in online
advertising
Decentralized platform HOQU With smart contracts, merchants can get in touch with
affiliates directly, saving over 44% of their advertising budget.
Smart Contract
Commission
for the deal
0,5%
Banks
Payment systems
3-5% commission
on turnover
CPA Networks
Advertising agencies
15-25% commission
on turnover
Advertising
platforms
and services
5-15% commission
on turnover
  • Banners
  • Marketplace
  • CPC
  • Messengers
  • SEO
  • Email
  • RTB
  • Mobile
  • Blogs
  • Push
  • Social
Merchants
Affiliates
  • HOQU vs. Centralized Platform Go
  • HOQU-based Affiliate Network
    vs. Centralized Affiliate Network
    Go
vs.
Centralized platform

Involves a string of brokers that fail to provide
transparency and charge both merchants and
affiliates

  • High commissions

    Up to 45% of a merchant’s budget is spent on commissions charged by a number of brokers, including banks, payment systems, advertising agencies and platforms

  • High costs

    Affiliate networks have to pay for using existing platforms on a monthly basis or spend money on developing proprietary platforms

  • Tough entry

    Conventional platforms have entry barriers that are too high for affiliate networks

  • Unstable operation

    A technical failure can paralyze all affiliate networks on a centralized platform, until the cause is detected and rectified

HOQU decentralized platform

Brings together merchants and affiliates
without brokers and uses smart contracts to
ensure transparent and fair deals

  • Lower costs

    0.5% commission per deal and lack of brokers make HOQU more attractive to both merchants and affiliates

  • Free use

    Affiliate networks can use the HOQU
    platform for free

  • Easy entry and fair competition

    To get access to HOQU affiliates and merchants, you need to register an account in just a few clicks

  • Autonomous modules

    On HOQU, software failure in one module will not affect proper operation of other modules

vs.
Conventional
affiliate network

Stores all data on one server, does not reveal deal closure mechanisms, and involves both automated and manual operation

  • Delayed payouts

    All financial transactions are processed centrally, resulting in increased processing times and delayed payouts to affiliates

  • Fraud

    Human factor makes it impossible to detect all cases of fraud on centralized platforms

  • Security vulnerability

    In case of a hacker attack, hackers may get access to all accounts in the system

  • Problem of scalability

    As the number of affiliates is growing, merchants may experience problems with general analytics due to disintegrated networks

HOQU-based
Affiliate Network

Does not manage deals and focuses on providing high-quality service and technical support to both merchants and affiliates

  • Instant payouts

    With HOQU’s own cryptocurrency, affiliates can get instant payouts 24/7

  • Fair deals only

    Open-source smart contract ensures fair and transparent deals between merchants and affiliates

  • Protection from hacking

    On a decentralized platform, all user accounts are independent; if one account is hacked, this won’t breach the security of other accounts

  • All statistics and analytics in one place

    With all data available in user’s personal account, dealing with several networks is much easier

What do these projects
have in common?

They chose not to struggle on an already established, highly competitive market. Instead, they created their own Blockchain-based market.

The Blockchain-based affiliate
platform is a market
with a potential turnover
of $200 bln a year!

HOQU is the first Blockchain-based affiliate platform in the world!
Aleksandr Duzhnikov COO, Co-founder
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Centralized
and Decentralized Platforms In Numbers

Number of brokers and commission rates on centralized platforms vs. HOQU platform
COMPARE
Takeaway

Without brokers, the HOQU platform shows a 44% higher efficiency, saving over $88 bln a year.

3-5% is charged by banks and payment systems
5-15% is charged by advertising platforms and services
15 - 25% is charged by advertising agencies and CPA networks
55% Efficiency
0.5% per fair deal
99.5% Efficiency

The HOQU Platform is the Most Optimal Solution for All Involved!

  • For merchants

    Vast choice of professional marketers, plus direct communication, low commission on actual deals, independent anti-fraud system.

  • For affiliates

    Open merchant database, fair and transparent smart contract deals, CPS (Cost-per-Sale) model available, fast payouts.

  • For CPA networks

    Easy entry (given free use and vast selection of merchants and affiliates), fair reputation ranking, fair competition.

Blockchain Prospects:
Expert Opinions
Roman Kaufman IBCG CEO and HOQU Co-founder
Sooner or later, Blockchain
technology will be everywhere, and it will kick off with digital products and services
Alexey Shmonov HOQU CEO and Co-founder
Blockchain-based CPA networks ensure a huge surge in efficiency and have no scalability limits
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ROADMAP

Implementation Sheet
ROADMAP
1 November, 2017 Development of a CPL smart contract prototype and a decentralized affiliate app

This is a smart contract prototype that would include base logic for all platform participants. The contract would allow an affiliate network, an offer, or a lead to be added, and would allow the process to be monitored. A prototype of a decentralized web application, used by affiliates to view leads, offers, and vital statistics.

2 January, 2018 Development of different types of smart contracts (CPA, CPL, CPC, CPS, CPI)

A production version of smart contracts capable of managing all reward types. All logic necessary to manage and process networks, offers and leads will be implemented. Information viewing using multiple reporting segments and breakdowns.

3 February, 2018 Tracking services for different smart contract types

Tracking service applications, responsible for collecting data from affiliates. Automated building of a lead data, submission of leads to the platform and processing of lifecycle events.

4 March, 2018 Release of a decentralized app for merchants/affiliates

A production version of the decentralized web application used by affiliates and merchants. Functionality would include adding, monitoring and management of offers and leads by system's own affiliates and merchants. Multi-segment statistical reporting.

5 May, 2018 Release of a decentralized app for affiliate networks

A production version of the decentralized web application used by the affiliate networks. Functionality would include adding, monitoring and management of offers and leads by system's own affiliates and merchants. Multi-segment statistical reporting.

6 September, 2018 Launch of the world's first decentralized affiliate network based on the HOQU platform

Unveiling of the production version of the decentralized HOQU platform. Demonstration of the main platform processes, adding of offers and leads.

7 October, 2018 Release of a decentralized application for operators and administrators of an appeal center

A production version of the web application, used by operators and administrators of appeal centers. Applications for affiliates and merchants will include functionality to appeal actions of the opposing side and to respond to disputes sent your way. Introduction of the trust rating system.

8 February, 2019 Mobile apps for decentralized applications

A production version of the mobile app, that would allow all work to be done from a mobile device. It would be possible to create snapshots of all statistical reports to be accessible while working offline, as well as the delayed creation of leads and emailing of exported report outputs.

9 March, 2019 Release of a software development kit

Kick-off of the SDK development. Easy-to-use library development is planned, to allow the system participants to build their own solutions, decentralized applications and affiliate networks on top of our platform.

Stay Tuned to HOQU News
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Affiliate community

We thank the professional CPA(Cost Per Action) community for its support.
community
PARTNERS

ADVISORS

Ralph Liu Investment Banker, Venture Investor (Blockchain)
Dr. Moe Levin CEO of Keynote (a worldwide technology conference that attracted for over $250 mln. of investments into blockchain startups)
Kenneth Goodwin Former Asset Backed Securities Advisor, US Federal Reserve
HOQU is revolutionizing the marketing platform industry. HOQU is the one to do it. They will be here and they will continue to do it.
Alex Shifrin ex CEO Saatchi & Saatchi CIS
I'm excited, I think it's a shift for the industry. And I think it's going to get us all to look completely differently on affiliate programs.

OUR TEAM

Alexey Shmonov
CEO, Co-founder Alexey.Shmonov@hoqu.com
Aleksandr Duzhnikov
COO, Co-founder Aleksandr.Duzhnikov@hoqu.com
Andrey Duzhnikov
CTO, Co-founder Andrey.Duzhnikov@hoqu.com
Roman Kaufman
CVO, Co-founder Roman.Kaufman@hoqu.com
Maxim Anikeev
CMO, Co-founder Maxim.Anikeev@hoqu.com
We're a team of 30 professionals, including
  • Ad-tech Technology
  • Dev-Ops and System Architect
  • Smart Contracts Developer
  • Graphic/UI Designer
The Team HOQU
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CONTACTS

HOQU LLP
5 Percy Street, London, England
New York, USA 49 Howard St.
Moscow, Russia Moscow City, Empire City Tower 6/2 Presnenskaya Nab.
Los Angeles, California, USA Opening soon

Blog & Media Coverage

Articles and Publications
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HOQU Back office November 17, 2017
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November 20, 2017 HOQU at World Funding Summit
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November 19, 2017 HOQU at Ethereum Foundation meet up in Guangzhou
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November 18, 2017 HOQU welcomes advisor to the team
November 15, 2017 Alexey Shmonov and Roman Kaufman visit Blockchain Economic Forum, New York
November 6, 2017 Developers' sitrep in HOQU Moscow office
November 2, 2017 HOQU is launching the Investor's profile page and referral program
Follow us through our video coverage and announcements Videos
Publications
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